The fashion sparkle approach turns a symbol from a chore
into a great experience.
People no longer just show up at a studio room in plain
clothing, smile, and pose.
Instead, they prepare clothing, maybe get their hair and
makeup done, and
show up at an exciting location. The shoot becomes their
own. You make the
shoot an experience to remember and the images something to
brag about.
My clients know that with me as their shooter, they can
express something
about themselves. Whether it’s in their clothing or in their
location, we work
together to manufacture a piece of art. People don’t want to
hang a boring picture of
themselves on the wall. But when a photo becomes a piece of
art that the client
is incorporated into, it becomes something to be like to
show off. This book will show
you how to do this.
Introduction xv
Your business and Fashion Sparkle
Each shooter has a different style of shooting and desired
appearance, but
no true shooter wants to be boring or typical. The purpose
of photography
is to have a unique vision, which can lead to your symbol
and wedding
photography.
People can go to Wal-Mart to get boring headshots. But if
they want unique
quality images, they need to go to a professional shooter.
If they want
images with a fashion twist, they need to come to you.
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